The idea for FurTag was born from a personal experience with our adventurous Golden Retriever, Guinness. One day, he wandered off, and after hours of worry and searching, a kind stranger brought him home. That moment of relief inspired us to create a simple, affordable solution that helps other pet parents avoid the panic of losing their beloved companions. FurTag is not just about technology—it’s about peace of mind, ensuring every pet has a safe way back home.